An insurer wants to use its data to better target its marketing actions and direct its innovation projects (customer recruitment, customer retention, improvement of the customer relationship, etc.). By combining the client’s areas of expertise (marketing, customer experience, and innovation) with our teams (consultants, behavioral experts, designers, data scientists, software developers) Okoni and BVA set up a datalab along with its associated service offer to detect marketing cases, develop the analysis scripts, and build the database (survey data, open data, customer data, employee contributions, social listening, etc.).
- A multidisciplinary team of 12 people
- 32 data sources identified and mapped in five categories
- 26 business issues identified
- 9 business issues prioritized
- 2 priority issues prototyped and tested
“The BVA and Okoni teams helped us list and prioritize our data-driven projects and turn two of them into working prototypes. And all in a much shorter time than usual.” Thomas Fournier d’Hennezel, Marketing and Communication Director of MMA Assurances