Lilly Laboratory, a pharmaceutical company involved in psoriatic rheumatism wishes to create a patient’s booklet to be handed out by healthcare professionals containing advice to address the most difficult points relating to the disease in day-to-day life.

Based on the results of a patient and caregiver study on the impact of psoriatic arthritis on their lives, we helped the stakeholders (patient associations, healthcare professionals, and the Lilly team) identify the four major impacts of the disease on the patient’s life and devised the relevant content and creative concept.