Putting microbiological diagnosis back at the heart of healthcare strategy

Biomerieux France x okoni

Putting microbiological diagnosis back at the heart of healthcare strategy

The French subsidiary of the world leader in microbiological diagnostics wishes to transform itself in four main areas: human relations, sales, and marketing, while gaining in agility and audacity. Okoni undertook four experiments to answer the main questions asked by the management team.Each experiment is conducted by a team made up of all the company’s business lines and management levels. The team is assisted by a facilitator and an Okoni designer. Each project is conducted as a design challenge over the course of four months: from exploration to constructing the prototype and experimenting. This assignment represents a real laboratory for the company of tomorrow.

Results

In each area of the transformation, the experiments have yielded solid operational answers. The organization has learned to work together, make decisions, and interact with customers differently. The energy generated by the experiments has enabled all the employees to be involved in a global transformation.